Marketing Tip 101: Know Thy Differences

For most, the words “marketing” and “advertising” appear as different terms to describe the same thing: the selling of a product or service. However, although they both contribute to the same goal, they are distinctly different from one another. By learning the difference between these two terms and implementing a cohesive strategy; you will obtain more customers and higher sales volumes.

Marketing: By definition, marketing refers to the process of preparing your product for public consumption. It is marketing that defines your brand and attracts the client base you want. The marketing process itself involves understanding who your customers are and what they want and need to get from your product or service.

Advertising: By definition, advertising refers to the process of making your product and service known to the public. It is getting the word about what your company has to offer.

In short, “advertising” gets them in the door or on the phone. Advertising tells the public you have a product now come and get it. “Marketing,” tells them who you are, why they should buy from you, how they can buy from you, what they get when they buy from you. Marketing seals the deal. Read More…

While many small business owners understand advertising, many more underestimate the value of marketing. Contact us today and learn more!

11 Most Popular Online Marketing Services

1. Website Design

Let us design and host your website. An essential component of an Internet marketing campaign is your website. Image is…

Web Development: We Build Sites Worth Seeing

Marqui Marketing has been developing sites since shortly after the advent of the world wide web in the early 2000’s. We will work closely with you to create a competitive web presence. With a keen eye for design and a strong focus on your unique marketing message, we build sites that are practical, visible and profitable. We handle every phase of site development and internet marketing – planning, design, hosting, search engine optimization, and much more. Marqui sites are stunning, user-friendly, and convert visitors into customers.

Whether you’re looking for a new web presence or building on what you have, Marqui Marketing is your solution. Our specialties include cutting-edge design, database-driven content, e-commerce systems, and intranets/extranets. Striking design, intuitive navigation, and informative content are the hallmarks of a Marqui Marketing creation.

Our Website Development Services Include:

Complete Web Solutions
E-commerce Development
Database Driven Websites
Intranet/Extranets
Custom Programming
Content Management
FTP Applications
Custom Mail Forms
Secure Applications
Advanced RFQ Functionality
3-D and Flash Integration
Website Hosting/Virus Protected Email
Domain Name Management
Search Engine Optimization (SEO)

2. Video Marketing

A study provided by Implix showed that including video in emails increased open rates by 5.6% and click-through-rates by 96.38% when compared to emails that did not contain videos…

3. Social Media Marketing (SMM)

59% of internet users will make a purchase this month based on recommendations from social networks. If your customers are using Facebook, Twitter, Google Plus, LinkedIn, Instagram or Pinterest, then so should you.

4. Mobile Media Marketing

Mobile Media Marketing translates into UNPRECEDENTED open rates of 97% with mobile marketing messages! There has been such a rise in the use of mobile devices and applications, of which there are now almost 5 BILLION mobile users worldwide. Compare that to only 1.7 billion internet users! All in all…

5. Search Engine Organization (SEO)

SEO isn’t just about getting the technical details of search-engine friendly web development correct. It’s also about marketing. This is perhaps the most important concept to grasp about the functionality of search engines. You can build a perfect website, but its content can remain invisible to search engines unless…

Search Engine Optimization: We Drive Targeted Traffic to Your Site

Increase visibility in the search engines and drive more qualified traffic to your site! HOW? With Marqui Marketing’s comprehensive SEO services.

- Natural/Organic Search Engine Optimization

Want more traffic to your website? As a significant majority of people now use the internet to research or purchase products and services, it becomes increasingly critical to have a custom results-driven SEO campaign. Marqui Marketing has been implementing effective growth-oriented optimization solutions for our clients since the early 2000s. Leverage our experience to execute a strategy tailored to increase your site’s search engine exposure.

- Pay-Per-Click Management

No more fishing in the dark! Pay-per-click is the rare occasion to immediately gain exposure and promote your brand when prospects are ACTIVELY SEARCHING for your product or service. This is one of the fastest growing forms of marketing. It’s important to hire an experienced marketing firm to handle your PPC. It’s a lot more than just selecting keywords and setting a budget. As you are aiming for a moving target, it requires constant attention to maximize value, conversion of visitors into customers and return on investment.

- Targeted Email Blast Campaigns

The success of an email campaign relies on many things – getting the right message, to right people in the right format at the right time. Email marketing is another quickly growing method of advertising since you can narrowly target your audience – whether it’s existing clients or new market segments. Marqui Marketing has the marketing experience to create a campaign that works for you, at a much better value than traditional advertising.

- Press Release Authoring & PR Distribution

Be seen! Gain exposure to your brand name and products on websites, newspapers, magazines, trade publications, and other media outlets. Press releases are an excellent method to reach targeted audiences bringing many traffic-driving benefits: Releases create links which drive visitors directly to your website. These links also help in establishing credibility through the leading search engines while building the content of your site. Put our 12+ years of press release experience to work for you.

- Live Chat

Imagine being able to connect directly with your website visitors to educate them, answer their questions and qualify them as quality prospects? The web has revolutionized advertising at the expense of one critical component: personal interaction – leaving prospects skeptical to purchase. Live chat is the solution to humanizing the online sales process. Work with us to find the right solution to reconnect you to your prospective buyers and existing clients.

- Site Traffic Reporting, Conversion, and Analysis

What’s your website doing for you? Historically, tracking the effectiveness of marketing efforts has been a challenge. The Internet addresses this problem by allowing us to monitor site traffic, visitor behavior, and conversion-to-customer data. This information indicates how to improve the effectiveness of Internet marketing efforts, aiming to increase traffic and conversion ratios. Effective conversion, reporting, and analysis are critical ingredients to the long-term success of any internet marketing campaign.

Proven Results Through Increased Targeted Traffic

6. Email Marketing

Despite what you may have been told, read, heard or just assumed, email is an internet marketing tool that is holding its own in the marketing options for businesses. Email marketing is alive and well, and there are quite a few reasons why email marketing is important for your small business. The truth about email marketing is that it can lead to higher lead conversions, increased sales and brand awareness for your business. Because…

7. Digital Public Relations

Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online. Digital PR builds a presence on the internet and manages the online reputation for…

8. Content Marketing

A famous saying is that “content is king,” content marketing is the art of communicating with your current and potential customers without having to sell. It is non-interruption marketing. Instead of pitching your products or services, you are delivering quality information that makes your buyer more intelligent. 70-80% of online search engine users ignore paid ads. So, the essence of content strategy is…

9. Reputation Management

In a matter of minutes a disgruntled former employee, an unreasonable customer, or even a competitor can anonymously attack you on complaint boards. These attacks cause a loss in revenue, increase refunds, and damage your brand…

10. Brand Management

Brand management is critical to business success because it influences how customers think and behave. In essence, it becomes a valuable asset to the business, inspiring the confidence of clients and driving the value of the business higher. Every business needs to work on branding regardless of size, offering, or years of operation. With a strong brand, the benefits are…

11. Political Campaign Marketing

The internet and social media have changed the face of politics. It has added another dimension to the public’s access to information. It has forever affected the way political campaigns are implemented, the behavior of voters and efforts by activists to circulate their messages. The purpose of political marketing is to showcase the ideas and goals of the politician to their voters to gain…

Marqui Marketing Offers The Best Marketing Services

Marqui Marketing can assist your company in managing your websites, launching social media campaigns, writing your blogs, developing qualified lead sources, building more visibility, and helping to strengthen your online reputation and brand.

As a business owner, you recognize the need for a unified message which delivers consistent and progressively better results. If you are like most, you advertise your product but don’t have the resources to hire a full-time in-house marketing team. Your marketing initiatives are scattered at best or non-existent at worst. If you’ve ever thought that your online marketing could be stronger. Contact us today!

Remember, whether you’re active in social media or not, you already have a presence there. Customers, employees, suppliers, and even competitors are already talking about you on social media sites like Facebook, Twitter, Google+, YouTube, Yelp, LinkedIn, Foursquare, and Pinterest. So, let us help you keep the conversation interesting!

We develop custom Social Media Marketing Implementation and Training for small, medium, and large sized business owners. Need social media marketing implementation and online training programs? We offer on-demand social media training online along with consultation and implementation.

Outsourced Marketing Solutions

As your outsourced marketing company, Marqui Marketing develops custom strategies to assist you in creating a voice for your company, building your brand, and driving new customers to your website. Contact us today, to see how we can help you use the power of social media and internet marketing to build trustworthiness, establish credibility, and reach higher sales volumes.

Lions and tigers and bears, oh my! Not quite, but Penguins, Pandas, and Hummingbirds can take their toll on your search engine results. Need Search Engine Marketing (SEM)? We’ll help you get past Google’s zoo of algorithms. We can help break down the barriers to your Organic Search Marketing dilemma and get you ready for the impact of “entity search” on SEO tactics. Real content is king, so let our team assist and prepare you for this accelerating trend.

Remember, most people fall into the trap of thinking that “marketing” and “advertising” are the same. But marketing and a marketing plan is so much more. Your marketing planning should include everything from understanding the market to which you’ll sell your products and services, to choosing the specific tactics (advertising channels) you’ll use to reach that market, to having the tools in place to retain the market and build brand loyalty. Like everything else related to marketing, there is no single strategy or approach that works for everyone. Once we discuss and analyze your current plan of action and where you would like to go, we’ll develop a custom strategy using the correct tools for your business.

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