Twitter Marketing Strategy For Reviving Your Twitter Feed
Twitter, as of June 11, introduced changes that twitter feed applications built by third-party web developers will no longer work as it takes more significant control over how its content is displayed.
Have you noticed that the Twitter stream on your website is continuously saying that “it’s loading”?
With the retirement of its old API (Application Programming Interface), you may notice that your Twitter stream will continuously display an error message, but don’t worry, read on to see what these changes mean for your Twitter stream and how they can be fixed.
The changes came as the former interface API v1 was retired, and a new version with more significant restrictions was introduced. This means that websites will be pushed towards the official Twitter app. For Twitter, this means increased profits, as the stream is also populated with sponsored tweets and ads.
Twitter is well within its rights to make these changes as it strives towards greater consistency over the presentation of its services. They want applications to have a look and feel of the brand and use terms that are associated with the platform, such as “favorite” rather than “like.” The changes mean that it has greater control over its branding, similar to Facebook.
Even TweetDeck, a social media dashboard application owned by Twitter, will now no longer work on websites.
The move has provoked complaints from web developers, who had developed apps to fit in with the design of their client’s websites and accuse Twitter of forcing developers to use their official app. The primary concern now is getting websites twitter streams back up again, enabling you to showcase your tweets!
Twitter feeds on websites increase Search Engine Optimization as the content is continuously refreshing, and they also help direct people towards your social media sites as another source of reference for your company. So if you notice that your feed is not working, contact your web developer with the following details:
- Your website URL
- Twitter username
With this information, your web developer will be able to fix your Twitter stream for you and get your tweet stream up and running. If you have any questions, call the Marqui technical team at 888-384-9424.