What’s The Point Of Twitter Marketing?
It’s all ‘Vanessa7’ from Nottingham’s fault. There I was, minding my own business (in a social media sense) when I get an email out of the blue from someone called Vanessa7 inviting me to join Twitter. I was aware of the hype, but to date had not taken the plunge. But this email intrigued me – you see, I didn’t know anyone called Vanessa -although I had gone to university in Nottingham.
So I went online and joined up, set up a profile, uploaded a photo, started ‘tweeting,’ as I gather its called. Very quickly, I found a few other people I knew, including Lisa from Verve who is a prolific tweeter on SEO and Bill from Iris who keeps me up to speed with cricket, his hangovers, and the PR industry… although not necessarily in that order.
And all of a sudden, I’m hooked. But there’s still something bugging me, and that is: is there any point to all this? It’s a bit of fun right now, although I suspect it could get very annoying very quickly. More importantly, are there business implications? Our new social media columnist, Tom Chapman, believes there is. Despite becoming mildly obsessed with Twitter, in about the same way I was about Facebook for about five minutes, I’m far from convinced that it’s about to change my working life. I must confess that I admire its simplicity, and my journalistic instincts find the character limit oddly satisfying – less is more.
Ultimately it still seems like a bit of a fad, but for the meantime, I’ll persist in the hope of enlightenment. Perplexingly, having studied her Twitter profile, I still have no idea who Vanessa7 is, or why she (or any of the other people who are ‘following’ me) would be in the slightest bit interested in my random thoughts, or updates on the minutia of my behavior. Perhaps I’m just getting old, or just missing the point. Or both.