3 Effective Ways To Get High-Quality Referrals From Your Customers
Referral partners are a valuable asset in the real estate business. The right partner can send people your way when they’re in need of your services, growing your client base. Referral partners may also meet your existing clients’ needs in areas where you cannot. Use these tips to choose the best partners.
1. Target valuable industries.
Form referral partnerships with individuals and businesses in a variety of key industries that complement your own. As a real estate agent, this would likely mean creating partnerships with home service professionals, lawyers, and financial planners. Look for those who offer services that will help fill out the parts of the home-buying process that you can’t handle yourself. Perhaps you could connect your clients to reliable movers or painters to help them prepare a new home, or you could refer them to electricians and plumbers who could assist with inspections and essential repairs before the moving date.
2. Select strong communicators.
The ideal referral partner will be a strong communicator. You want to partner with professionals who are easy to get in contact with and pleasurable to work with. You’ll speak or meet often to assess and improve the state of your referral partnership. If you have trouble getting a return call from a professional, your clients probably will too. This isn’t the type of person you want to work with.
3. Verify the value of your referrals.
Check in with clients who have used your referral partners to make sure they’re satisfied with the experience. You want to be sure you’re giving valuable referrals that boost your reputation rather than those that will tarnish it. If a partner isn’t providing your clients with quality products and services, it’s time to find a new partnership.
Working with the right referral partners is a valuable way to grow your business. Make sure you’re forming partnerships that are profitable for everyone involved.
