3 Thoughtful Ways To Thank Your Clients & Customers
Showing your customers you appreciate their business is one of the easiest ways to build a better relationship with them. Yet few companies actually take the time to express their gratitude. If you’re looking for ways to send a personalized thank-you to your customers, consider a few of these unique options.
Nothing is more personalized than a handwritten note, and in today’s digital society, writing this kind of thank-you helps you stand out from the competition. If you send a handwritten note, be sure to use your customer’s name, be specific about why you’re saying thanks, and use a warm yet professional closing. Using a unique card or stationery that reflects your brand is also a good idea.
Customers love being the center of attention. If you want to show your customers you appreciate their business, do it publicly. Create a hashtag of thanks for your company, and use it when sharing social media posts from and thanking your customers. This user-generated content is especially effective on Instagram, but it can work just as well on Twitter and Facebook.
Everyone enjoys a discount, and your customers are no exception. While every business can offer generic discounts, consider the unique options that make your discount more personalized. For example, keep track of when your customers started doing business with you and send them an anniversary card with a discount. Other ways to say thanks to your customers include sending a discount after customers do business with you for the first time, on their birthdays, or around the holidays.
While you have a variety of ways to demonstrate customer appreciation, creating a personalized thank-you is key to helping your business stand out. Try implementing one of these ideas today, and watch your customer relationships grow.