Brand Ahead Of Demand? Are You Crazy?! Brand or demand? That was the question posed by Gyro HSR at its half-day conference on February 23rd, held in the gothic splendor of Manchester Town Hall. The global B2B agency had assembled an impressive range of speakers from its varied client portfolio; all focused around where marketers…
The Key To Customer Insight Marketing From Anywhere Anytime, anyplace, anywhere – even half way up a French Alp It’s now back to reality after a fantastic Christmas and New Year break, the latter part of which was spent with friends skiing in the French Alps. Don’t worry, the irony of returning to the UK…
The Importance Of Lead Nurturing In Marketing Automation Is Breast Always Best? That was indeed the question I mulled over when traveling home from the recent B2B Marketing conference on lead generation. It’s not often that I think about breasts, and that may have been the result of too much wine, but the parallels between…
Why Branding Gives Marketing A Bad Name About ten years ago, when B2B Marketing wasn’t even a germ of an idea, I had a conversation with a close friend about branding that is vividly etched in my memory. My friend worked for a global audit firm that had just proudly unveiled its new identity to…
The ABCs Of Top SEO Agencies We’re currently looking at making some changes to the Base One website, and naturally, I have been tasked with ensuring that whatever we do is fully optimized for search. As search and social media are a core part of our offering, I decided to look at some of my…
Work Smarter, Not Harder: B2B Lead Generation Don’t you just hate clichés? Don’t they drive you up the wall? Let’s face it; marketing is full of them. And here’s one that I bet all marketers have heard over the last nine months: ‘work smarter.’ In my book, it’s right up there with ‘win-win situation’ and…
Why Is Customer Relationship Management So Important To Roi And Success? Here’s a positive voice amongst the gloom: ‘Recession is about change and with change comes opportunity.’ Marketing is no exception to this. What is the change? As marketers seek more immediate ROI, there has been a definite shift of focus from brand building to…
Let’s Not Forget About Email Marketing There’s nothing like a recession to focus the mind, and in the case of B2B marketing, our attention is honing in on ROI, cost-effectiveness, speed-to-market, and measurability. In other words, digital. In case you hadn’t noticed, there’s a revolution going on, and if you’re not on the bandwagon, you’re…
What’s The Point Of Twitter Marketing? It’s all ‘Vanessa7’ from Nottingham’s fault. There I was, minding my own business (in a social media sense) when I get an email out of the blue from someone called Vanessa7 inviting me to join Twitter. I was aware of the hype, but to date had not taken the…