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Category Archives: Marketing Tips & Strategies

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Quick Business Tips For Organized Record-Keeping

Offline MarketingBy D'Vaughn BellJanuary 19, 2015Leave a comment

Record-Keeping Strategies To Keep Your Business Organized In the mortgage and real estate industry, you frequently generate large amounts of paperwork – and it’s crucial you find ways to keep your records organized. Not only is it important for keeping and maintaining your day-to-day business operations running smoothly, but it’s also essential for success. Fortunately,…

3 Ways To Send A Personalized Thank-You To Customers

Offline MarketingBy D'Vaughn BellDecember 19, 2014Leave a comment

3 Thoughtful Ways To Thank Your Clients & Customers Showing your customers you appreciate their business is one of the easiest ways to build a better relationship with them. Yet few companies actually take the time to express their gratitude. If you’re looking for ways to send a personalized thank-you to your customers, consider a…

5 Habits For Building A Successful Referral Business

Offline MarketingBy D'Vaughn BellNovember 19, 2014Leave a comment

5 Referral Marketing Strategies For Professional Service Providers Few things are more reassuring in business than an endorsement from someone you know and trust and referred prospects typically have much higher closing ratios than other prospecting methods. If you want more people to recommend you, these tips can help: 1. Lay the foundation. You can’t…

7 Steps To A Fantastic Facebook Business Page

Online MarketingBy D'Vaughn BellJuly 5, 2013Leave a comment

How to Create a Facebook Business Page in 7 Steps Facebook has over 700 million users and is the first thing most people check when they wake up, and the last thing people do before they go to sleep. With so many regular users, businesses can’t ignore social networks, yet many find setting up their…

Twitter Marketing: Has Your Twitter Feed Gone Silent?

Online MarketingBy D'Vaughn BellJune 18, 2013Leave a comment

Twitter Marketing Strategy For Reviving Your Twitter Feed Twitter, as of June 11, introduced changes that twitter feed applications built by third-party web developers will no longer work as it takes more significant control over how its content is displayed. Have you noticed that the Twitter stream on your website is continuously saying that “it’s…

How To Get Internal Buy-In For Lead Nurturing

Online MarketingBy D'Vaughn BellFebruary 3, 2011Leave a comment

Steps To Getting Internal B2B Digital Marketing Buy-in So we are now up to the third Q&A from Implementing Lead Nurturing – A Practitioner’s Perspective with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies including Vertica, VoltDB, and Nexaweb. Getting internal buy-in for lead nurturing can sometimes be tricky, so we…

Is Lead Nurturing For Everyone?

Online MarketingBy D'Vaughn BellFebruary 2, 2011Leave a comment

Reasons Why Lead Nurturing Might Not Be For Everyone Following up from my post earlier this week, Implementing Lead Nurturing – A Practitioner’s Perspective, we are on to the next Q&A with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies including Vertica, VoltDB, and Nexaweb. Since lead nurturing is a topic…

Implementing Lead Nurturing: A Practitioner’s Perspective

Online MarketingBy D'Vaughn BellJanuary 31, 2011Leave a comment

Tips For Successfully Implementing Lead Nurturing Continuing on with the theme of Lead Nurturing and how important it is for SMBs, we would like to share best practices from a practitioner’s point of view like we have for other marketing best practices. For Lead Nurturing, we asked Andy Ellicott, a marketing expert for early stage…

Why Sales & Marketing Need To Nurture Leads Today

Online MarketingBy D'Vaughn BellJanuary 21, 2011Leave a comment

5 Proven Questions To Ensure Lead Nurturing and Increase Sales So you may ask yourself, “why should I deploy Lead Nurturing?” The answer is easy – it works, and it creates revenue for your company. To learn more, read the following excerpt from Lead Nurturing Best Practices for Small to Medium sized Businesses (SMBs): “As…

Successfully Engaging With B2B Buyer Communities

Offline MarketingBy D'Vaughn BellMarch 7, 2010Leave a comment

Have You Adjusted To These Changes In B2B Buying? My colleagues and I have been discussing the changing landscape of B2B marketing on this blog for some time now. Our focus has been on the changing B2B buyer and how we can better understand and leverage ‘Buyer 2.0′ (hat tip to SiriusDecisions) to improve the…

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