Record-Keeping Strategies To Keep Your Business Organized In the mortgage and real estate industry, you frequently generate large amounts of paperwork – and it’s crucial you find ways to keep your records organized. Not only is it important for keeping and maintaining your day-to-day business operations running smoothly, but it’s also essential for success. Fortunately,…
3 Thoughtful Ways To Thank Your Clients & Customers Showing your customers you appreciate their business is one of the easiest ways to build a better relationship with them. Yet few companies actually take the time to express their gratitude. If you’re looking for ways to send a personalized thank-you to your customers, consider a…
5 Referral Marketing Strategies For Professional Service Providers Few things are more reassuring in business than an endorsement from someone you know and trust and referred prospects typically have much higher closing ratios than other prospecting methods. If you want more people to recommend you, these tips can help: 1. Lay the foundation. You can’t…
How to Create a Facebook Business Page in 7 Steps Facebook has over 700 million users and is the first thing most people check when they wake up, and the last thing people do before they go to sleep. With so many regular users, businesses can’t ignore social networks, yet many find setting up their…
Twitter Marketing Strategy For Reviving Your Twitter Feed Twitter, as of June 11, introduced changes that twitter feed applications built by third-party web developers will no longer work as it takes more significant control over how its content is displayed. Have you noticed that the Twitter stream on your website is continuously saying that “it’s…
Steps To Getting Internal B2B Digital Marketing Buy-in So we are now up to the third Q&A from Implementing Lead Nurturing – A Practitioner’s Perspective with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies including Vertica, VoltDB, and Nexaweb. Getting internal buy-in for lead nurturing can sometimes be tricky, so we…
Reasons Why Lead Nurturing Might Not Be For Everyone Following up from my post earlier this week, Implementing Lead Nurturing – A Practitioner’s Perspective, we are on to the next Q&A with Andy Ellicott, a B2B marketing expert for several early-stage B2B software companies including Vertica, VoltDB, and Nexaweb. Since lead nurturing is a topic…
Tips For Successfully Implementing Lead Nurturing Continuing on with the theme of Lead Nurturing and how important it is for SMBs, we would like to share best practices from a practitioner’s point of view like we have for other marketing best practices. For Lead Nurturing, we asked Andy Ellicott, a marketing expert for early stage…
5 Proven Questions To Ensure Lead Nurturing and Increase Sales So you may ask yourself, “why should I deploy Lead Nurturing?” The answer is easy – it works, and it creates revenue for your company. To learn more, read the following excerpt from Lead Nurturing Best Practices for Small to Medium sized Businesses (SMBs): “As…
Have You Adjusted To These Changes In B2B Buying? My colleagues and I have been discussing the changing landscape of B2B marketing on this blog for some time now. Our focus has been on the changing B2B buyer and how we can better understand and leverage ‘Buyer 2.0′ (hat tip to SiriusDecisions) to improve the…