You would be surprised how many companies come in and tell us that they don’t know how to organize their products or services. They just sell them and have never really thought about creating groupings of products. Then we create their webs..
Too often, even marketing professionals don’t bother to sit down and consider the question, what is a brand? Here we take you through some good brand definitions, then share our brand definition, and the implications. So, what is a brand? W..
A market research report lands on your desk, how do you critically evaluate it? Here we look at the five steps you need to work through, to ensure that you get best value from your research. The role of research is to provide information to..
It takes time to explore the meaning of words with your brand team, but it is well worth the effort. As you explore words, you’ll likely create greater focus, using your new found brand positioning skills to define a more distinctive and m…
Are you working as a brand manager? Or planning a career in brand management? You’ll discover skills and knowledge throughout this site, but they’re of little use without the brand manager’s mindset. Cultivate the right mental attitudes and..
7 SEO Strategies For Your Website Redesign By now, pretty much everyone who has a website knows that search engine optimization (SEO) is important. Search engines account for the majority of website traffic and using SEO properly can help you ensure a solid return on your website efforts. There are a lot of factors involved…
How to Start a Water Restoration Business That Grows One of the most essential things needed for opening a restoration business is acquiring warehouse space. While the actual premises themselves may be remodeled, many restoration projects entail removing entire household furnishings and belongings to a more secure location. This can mean having to purchase additional…
3 Ways To Increase The Amount Of Referrals Your Business Receives Working in the real estate industry involves working closely with people. Sellers, buyers, and referral partners all ultimately impact the success of a home purchase, so establishing relationships and developing rapport are important aspects of this career. If you’re having trouble, take a look…
3 Must-Have Qualities Of A Highly Effective Referral Partner Developing relationships with referral partners is a great way to grow your business, assuming your partner has the right qualities. Effective referral partners have a few standout characteristics, and once you understand these characteristics, you’ll know how to find partners with whom you can have mutually…
Here Are The Top 4 Tips To Crush Procrastination And Actually Get Some Sleep For Once! Procrastination prioritizes your current enjoyment over your future success. While procrastinating in-the-moment may ensure that you have time for a short break, you could end up sacrificing the much longer and more rewarding vacation that you would enjoy if…