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  • Home
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Category Archives: Marketing Tips & Strategies

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3 Quick Tips to Help With Online Marketing

Search Engine OptimizationBy adminOctober 27, 2017Leave a comment

You would be surprised how many companies come in and tell us that they don’t know how to organize their products or services. They just sell them and have never really thought about creating groupings of products. Then we create their webs..

The Definition of Branding With a Twist

BrandingBy adminSeptember 5, 2017Leave a comment

Too often, even marketing professionals don’t bother to sit down and consider the question, what is a brand? Here we take you through some good brand definitions, then share our brand definition, and the implications. So, what is a brand? W..

How to Evaluate a Market Research Report

Marketing Tips & StrategiesBy adminAugust 5, 2017Leave a comment

A market research report lands on your desk, how do you critically evaluate it? Here we look at the five steps you need to work through, to ensure that you get best value from your research. The role of research is to provide information to..

Brand Positioning Skills: Exploring ‘Fat’ Words

BrandingBy adminJuly 5, 2017Leave a comment

It takes time to explore the meaning of words with your brand team, but it is well worth the effort. As you explore words, you’ll likely create greater focus, using your new found brand positioning skills to define a more distinctive and m…

The Brand Management Success Mindset

BrandingBy adminMarch 6, 2017Leave a comment

Are you working as a brand manager? Or planning a career in brand management? You’ll discover skills and knowledge throughout this site, but they’re of little use without the brand manager’s mindset. Cultivate the right mental attitudes and..

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Website Redesign: 7 Tips To Build An Effective SEO Strategy

Search Engine OptimizationBy D'Vaughn BellFebruary 5, 2017Leave a comment

7 SEO Strategies For Your Website Redesign By now, pretty much everyone who has a website knows that search engine optimization (SEO) is important. Search engines account for the majority of website traffic and using SEO properly can help you ensure a solid return on your website efforts. There are a lot of factors involved…

3 Effective Strategies To Increase Referrals

Offline MarketingBy D'Vaughn BellJune 18, 2015Leave a comment

3 Ways To Increase The Amount Of Referrals Your Business Receives Working in the real estate industry involves working closely with people. Sellers, buyers, and referral partners all ultimately impact the success of a home purchase, so establishing relationships and developing rapport are important aspects of this career. If you’re having trouble, take a look…

3 Must-Have Qualities Of An Effective Referral Partner

Offline MarketingBy D'Vaughn BellApril 23, 2015Leave a comment

3 Must-Have Qualities Of A Highly Effective Referral Partner Developing relationships with referral partners is a great way to grow your business, assuming your partner has the right qualities. Effective referral partners have a few standout characteristics, and once you understand these characteristics, you’ll know how to find partners with whom you can have mutually…

4 Tips To Put An End To Procrastination

Offline MarketingBy D'Vaughn BellMarch 19, 2015Leave a comment

Here Are The Top 4 Tips To Crush Procrastination And Actually Get Some Sleep For Once! Procrastination prioritizes your current enjoyment over your future success. While procrastinating in-the-moment may ensure that you have time for a short break, you could end up sacrificing the much longer and more rewarding vacation that you would enjoy if…

Guide To Picking The Right Referral Partners

Offline MarketingBy D'Vaughn BellFebruary 19, 2015Leave a comment

3 Effective Ways To Get High-Quality Referrals From Your Customers Referral partners are a valuable asset in the real estate business. The right partner can send people your way when they’re in need of your services, growing your client base. Referral partners may also meet your existing clients’ needs in areas where you cannot. Use…

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