You would be surprised how many companies come in and tell us that they don’t know how to organize their products or services. They just sell them and have never really thought about creating groupings of products. Then we create their webs..
Too often, even marketing professionals don’t bother to sit down and consider the question, what is a brand? Here we take you through some good brand definitions, then share our brand definition, and the implications. So, what is a brand? W..
A market research report lands on your desk, how do you critically evaluate it? Here we look at the five steps you need to work through, to ensure that you get best value from your research. The role of research is to provide information to..
It takes time to explore the meaning of words with your brand team, but it is well worth the effort. As you explore words, you’ll likely create greater focus, using your new found brand positioning skills to define a more distinctive and m…
Are you working as a brand manager? Or planning a career in brand management? You’ll discover skills and knowledge throughout this site, but they’re of little use without the brand manager’s mindset. Cultivate the right mental attitudes and..
7 SEO Strategies For Your Website Redesign By now, pretty much everyone who has a website knows that search engine optimization (SEO) is important. Search engines account for the majority of website traffic and using SEO properly can help you ensure a solid return on your website efforts. There are a lot of factors involved…
Here Are The Top 4 Tips To Crush Procrastination And Actually Get Some Sleep For Once! Procrastination prioritizes your current enjoyment over your future success. While procrastinating in-the-moment may ensure that you have time for a short break, you could end up sacrificing the much longer and more rewarding vacation that you would enjoy if…
3 Effective Ways To Get High-Quality Referrals From Your Customers Referral partners are a valuable asset in the real estate business. The right partner can send people your way when they’re in need of your services, growing your client base. Referral partners may also meet your existing clients’ needs in areas where you cannot. Use…
Record-Keeping Strategies To Keep Your Business Organized In the mortgage and real estate industry, you frequently generate large amounts of paperwork – and it’s crucial you find ways to keep your records organized. Not only is it important for keeping and maintaining your day-to-day business operations running smoothly, but it’s also essential for success. Fortunately,…
3 Thoughtful Ways To Thank Your Clients & Customers Showing your customers you appreciate their business is one of the easiest ways to build a better relationship with them. Yet few companies actually take the time to express their gratitude. If you’re looking for ways to send a personalized thank-you to your customers, consider a…