This $40 million financial services company wanted to leverage the power of email marketing to generate new leads and increase profitability.
- Seven out of ten Americas using email on a daily basis.
- Three out of five adult Americas have smartphones and use them to check their emails.
- Two in five email recipients made at least one purchase this year based on a promotional email.
Recognizing this trend the company wanted us to see if a campaign based on email marketing alone could generate a substantial client response and boost the bottom line.
The results exceeded expectations.
Our consultants developed an email marketing campaign using daily triggers to identify individuals. Sent to each recipient was a highly-targeted email, and versions included offers for debt settlement services, automobile loans, credit cards, and personal loans. A total of 4,296 personalized emails were sent over a six-month period.
The results were extraordinary.
In the first 120 days, the emails achieved a response rate of 11.48%. Those responses generated $2.378 million in new-unexpected client revenue – that’s increase just shy of 5.66% in semi-annual income. At the cost of only $28,764 – that’s an ROI of 8267%. This means that for every $1 invested a return of $82 in profit was generated as a result of the targeted marketing efforts. Combining the responsiveness of daily triggers with carefully targeted email marketing has proven to be a success for their clients and the company.
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