See how we made this company over $2 million by effectively implementing our email marketing strategy to their clients.
How we helped this business secure $1 million from clients in new loan balances with a ROI of 380% by using recapture.
You would be surprised how many companies come in and tell us that they don’t know how to organize their products or services. They just sell them and have never really thought about creating groupings of products. Then we create their webs..
Too often, even marketing professionals don’t bother to sit down and consider the question, what is a brand? Here we take you through some good brand definitions, then share our brand definition, and the implications. So, what is a brand? W..
A market research report lands on your desk, how do you critically evaluate it? Here we look at the five steps you need to work through, to ensure that you get best value from your research. The role of research is to provide information to..
It takes time to explore the meaning of words with your brand team, but it is well worth the effort. As you explore words, you’ll likely create greater focus, using your new found brand positioning skills to define a more distinctive and m…
Are you working as a brand manager? Or planning a career in brand management? You’ll discover skills and knowledge throughout this site, but they’re of little use without the brand manager’s mindset. Cultivate the right mental attitudes and..
We helped this business increase its users by 3000% and profit $30k in the first month’s launch with webinar marketing.
Let’s Not Forget About Email Marketing There’s nothing like a recession to focus the mind, and in the case of B2B marketing, our attention is honing in on ROI, cost-effectiveness, speed-to-market, and measurability. In other words, digital. In case you hadn’t noticed, there’s a revolution going on, and if you’re not on the bandwagon, you’re…
What’s The Point Of Twitter Marketing? It’s all ‘Vanessa7’ from Nottingham’s fault. There I was, minding my own business (in a social media sense) when I get an email out of the blue from someone called Vanessa7 inviting me to join Twitter. I was aware of the hype, but to date had not taken the…
